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NOAH launches viral marketing campaign
NOAH has launched a
viral video
to highlight key pet healthcare messages and raise awareness of its
Pet Health
Information website among animal lovers.
The new viral video campaign by NOAH is its first
venture into social media. The video trades on the current craze for TV
talent shows by showing various pet characters auditioning in front of a
tough panel of talent scouts including the handsome canine chair of the
panel, Simon Howl. Each pet in the series of three auditions is however
hampered in its performance by a common healthcare issue. The video ends
with a call to action giving viewers the chance to “pledge to treat
their pet like a star” with a downloadable certificate that they can
personalise, print and frame.
Click here for more..
The Pet Health Information website
features a wealth of
animal health
information and advice to help owners and potential owners to make informed
decisions about their pets’ healthcare. With a wide range of topics
including information on buying a pet, health guides, travelling abroad with
your pet and first aid, the site features information on a range of species
from dogs through to fish.
Consumer attitudes to vaccination examined at NOAH
conference
Details of a recent survey revealing increased consumer awareness of animal
medicines were examined by food industry stakeholders during a NOAH
conference held at The Royal Society in London on 25 February.
Titled ‘The role of vaccination in animal health –
future technology and societal acceptance’, the conference presented the
consumer survey results as part of a wider discussion on the role for
vaccination and new technologies in managing the threat of emerging
diseases.
Click here for more..
Two new NOAH honorary members.....
Bill Hird (formerly Elanco and past NOAH chairman) is pleased to
receive his certificate from NOAH chief executive Phil Sketchley
Brian Clark (formerly Virbac, past NOAH chairman and past chairman of
IFAH-Europe) also receives his award
.....and a special award
Bill Madders receives a certificate for long service to the
Code of Practice Committee
National Pet Month celebrates 20 years of
healthy happy pets
 With
the current focus on improving the nation’s health, National Pet Month’s
20th anniversary campaign, ‘Healthy Pets Make Happy Pets’ couldn’t
have been more
timely.
National Pet Month, which took place from 4th April –
4th May 2009, once again campaigned for responsible pet
ownership, aiming to improve the health and fitness of the nation’s pets
and their owners.
Iams was once again principal sponsor. Excitingly,
NOAH member Pfizer Animal Health was a welcome addition to this year’s
roster of sponsors, while Countrywide also continued their support
from last year.
With such strong support NPM extended its
efforts to generate public awareness and raise funds for numerous UK pet
charities in 2009. This year’s activities included a photographic
exhibition at the Ultimate Pet Show* which, the charity hoped,
acted as a spur for other supporters to run
similar events throughout the UK. Check out the National Pet
Month website to see how the Month went!.
National Pet Month chairman and NOAH chief executive (back centre)
presents the 2008 best event award to Mount Stewart National Trust property and
Jubilee Vets in Northern Ireland
Antibiotics for Animals
Animals, just like humans, can suffer from disease. Healthy animals
mean healthy food. NOAH believes it would be a rejection of our responsibility towards the
production of healthy food to deny animals access to medicines which keep them healthy.
Animals need antibiotics too.
Click here for more...
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Animal health in Europe: NOAH spells out priorities to
MEPs
The National Office of Animal Health (NOAH) has spelt out its position on
the priorities for animal health to prospective European Parliamentary
candidates.
Click here for more..
Proactive pet care essential in low cash times
Simple preventative steps towards pet health care can avoid expensive vet
bills in the future, pet owners are reminded, as everyone continues to watch
the pennies.
A regular health care routine helps to
keep your pet
healthy and happy and is more likely to avoid serious and costly health
problems in the future, the National Office of Animal Health (NOAH) advises.
Click here for more..
NOAH's chairman for 2009
Howard Wilder has been re-elected chairman of the National Office of Animal
Health for 2009-2010. He is the managing director of Genitrix Ltd. The
election took place at NOAH’s AGM in London on 22 April.
2008 top NOAH sales rep students announced
The names of the three top students from NOAH member companies who sat the
Animal Medicines Training Regulatory Authority (AMTRA) examinations for
sales representatives of marketing authorisation holders during 2008 were
unveiled at the National Office of Animal Health (NOAH) annual dinner held
at One Whitehall Place, London, on April 22nd.
The overall winner was Caroline Brockington of Merial Animal Health,
while Gregory Allin of Elanco was runner up with David Roberts of Pfizer in
3rd.
Winner Caroline Brockington with NOAH dinner speaker Peter Slack
Runner up Gregory Allin with AMTRA chairman Bob Stevenson
Research reveals rise in consumer awareness of animal
medicines
Consumer awareness of animal medicines has increased significantly over the
last two years, a survey carried out by the Institute of Grocery
Distribution (IGD) on behalf of the National Office of Animal Health (NOAH)
has revealed. Encouragingly for those who use medicines for the health and
welfare of Britain’s farm animals, the level of consumer concern about
medicine use has not increased correspondingly.
Now 80% of consumers are aware that animals are given
medicines to treat them when they are sick, and 74% know that they are
vaccinated to prevent disease, compared with only 58% for both only 2 years
ago. Yet the proportions having treatment or vaccination as their major
concern remain extremely low, at only 1% and 3% respectively.
Click here for more..
Boehringer
Ingelheim found in breach of NOAH Code on promotion
At its meeting on 30 January 2009, the NOAH Code of Practice Committee,
chaired by Mr Guy Tritton, heard one case. Boehringer Ingelheim was found in
breach in respect of the item under complaint, relating to the promotion of
METACAM®.
Click here for more..
European Pet Night 2009 'We Care' about companion
animals
British MEP Neil Parish was co-host when the European Parliament
opened its doors to three assistance dogs on the occasion of the 2009
European Pet Night on 11 February, an event highlighting the benefits of
companion animals to European Society. Wendy Morrell and her assistance dog
Caesar (representing Dogs for the Disabled) was star of the show.
The coalition of partner organisations showing “They care” included NOAH's
European federation,
IFAH-Europe. MEPs Neil Parish (UK) and Paulo Casaca (Portugal),
respectively President and Vice-President of the Parliamentary Intergroup on
the Welfare and Conservation of Animals, were the hosts of this unique
reception.
Click here for more....
RUMA celebrates its 10th anniversary!
The RUMA (the Responsible Use of Medicines in Agriculture) Alliance - of
which NOAH is a member - held a seminar in London on 25 June called 'A
responsibility to change - a challenge for RUMA'. Chaired by Bill Wiggin MP
(Shadow Minister for Environment, Food and Rural Affairs), the event
attended by around 60 leaders in British food production, focussed on why it
was established, what it is doing now and its challenges for the future.
Back row - Gerardine Padbury; Bill Wiggin MP; RUMA director Tony Andrews
(hiding!); founding chairman Brian Jennings; current chairman Peter Allen.
Front row Prof Steve Dean; Dr Ian Brown; Declan O'Brien; Philippa Wiltshire
For more about RUMA look at the RUMA website
www.ruma.org.uk or download the
RUMA factsheet.
Jobs
and Vacancies in the Animal Health Industry
From time
to time, this website publishes details of jobs and vacancies in the animal
medicines industry.
Click here for more..
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