AMTRA pet care top student rewarded

At the NOAH annual dinner in London, the top student of the Animal Medicines Training Regulatory Authority Companion Animal Medicines (GSL) Sales Staff Examination has been rewarded. Best Student Award, sponsored by the Pet Care Trust, goes to Ellie Butler of Beaphar UK.

A Business Studies graduate from Northampton University, Ellie spent time working for Avon and Plastic-Kote Spray Paint before joining Beaphar in 2001. Her role at Beaphar UK includes managing the marketing mix for the Sherley's range of products (excluding milk powder), which includes shampoos, wormers and flea products.

The Training and Certification of Companion Animal Medicines (GSL) Sales Staff award, which comes under the umbrella of the Animal Medicines Training Regulatory Authority, was devised by the Pet Care Trust, with full support from NOAH and AMTRA. It is designed for retailers of GSL pet medicines to the public and for manufacturers' sales representatives selling pet medicines on the General Sales List to retailers.

Lord Plumb (left) presents the prize to Ellie Butler (right), with Stephen Jeffery, Operations Manager at the Pet Care Trust, centre. (Click photo for large version.)

24 April 2003

Notes for Editors

1. Further information is available from: " Mrs Winn Dawson at AMTRA on 01394 411010, or e-mail info@amtra.org.uk or visit the AMTRA website www.amtra.org.uk " Phil Sketchley or Alison Glennon at NOAH on 020 8367 3131, or e-mail noah@noah.co.uk .
2. Through the provision of training and related professional services for those involved in the distribution and marketing of animal health products, AMTRA seeks to ensure that in the UK animal medicines are sold, supplied and marketed in a responsible manner by appropriately qualified persons.
3. AMTRA maintains Registers of AMTRA qualified persons and through the disciplinary responsibilities of its Ethics Committee ensures that those on the Registers conform with the relevant law and if applicable with the AMTRA Code of Good Practice.
4. The Pet Care Trust is a professional body supported by every sector of the British pet care industry. Its principal aims are: 
   to promote responsible pet ownership 
   to improve the standards of pet keeping 
   to raise the awareness of the benefits of pet keeping 
   to provide training programmes for people working in the industry 
   to provide advice to pet owners
5. The National Office of Animal Health was formed on 1 January 1986 to represent the UK companies which research, develop, manufacture and market licensed animal health products. The association has 36 corporate members and 13 associate members. In 2002 NOAH's members accounted for well over 90% of the £389 million UK animal health market