Schering-Plough found in breach of NOAH code
on promotion
Schering-Plough have been found in breach of the NOAH
Code of Practice on Promotion of Animal Medicines (Case
No. 255/07/06).
The Committee, chaired by Richard Arnold QC, judged that
the statement “it’s the only dry cow tube licensed to reduce cell counts”,
without making it clear that the SPC refers only to lower cell counts
accompanying Streptococcus uberis infection, was misleading, contrary
to Clause 4.3. Schering-Plough Animal Health have accepted the ruling of the
Committee and will not continue to pursue these promotional activities.
On the 11th August 2006 the Committee also heard another
Case (No. 254/06/06) brought by
Boehringer Ingelheim Limited against Pfizer Animal Health and considered
that the statement “The new licence variation now demonstrates that
Rimadyl also stimulates cartilage regeneration, thereby slowing the
progression of cartilage loss” was a fair summary of the SPC and found
that there was no breach of Clause 4.3.
Please refer to the NOAH website
www.noah.co.uk/code for full
details on the Committee’s rulings.
20 October 2006
Notes for Editors
- For further information contact Phil Sketchley at NOAH, tel. +44 (0)20 8367 3131,
or visit the NOAH website.
- The National Office of Animal
Health was formed on 1 January 1986 to represent the UK companies which
research, develop, manufacture and market licensed animal health
products. The association has 32 corporate members and 10 associate
members. In 2004 NOAH's members accounted for well over 90% of the £398
million UK animal health market
- Since 1974 the animal medicine industry has regulated
the contents and quality of advertisements, leaflets and promotional
activities under its Code of Practice for the Promotion of Animal
Medicines which is obligatory for all NOAH members and companies
participating in the NOAH Datasheet Compendium. The Code is administered
by a committee of 15, including an independent chairman, veterinary and
farming members as well as elected industry experts.
- This release
summarises the Code of Practice Committee meeting on 11 August 2006.
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