NOAH launches competition for extraordinary pets

As part of its Pet Factor campaign, the National Office of Animal Health has launched a competition via its consumer website Pet Health Information www.pethealthinfo.org.uk to find a pet with “the Pet Factor”.

NOAH is inviting owners, vets, vet nurses and other pet care specialists to go on to the website and put forward nominations, in no more than 200 words, of animals that have staged an amazing recovery, shown exceptional bravery or set themselves apart in some other way.

The Pet Factor campaign was launched with a set of three viral videos, focussing on Pet Factor auditions for a dog, cat, and hamster that reminded owners of the importance of basic pet care. The PHI site encourages owners to go to talk to pet care professionals to seek advice about how to keep their pets healthy and happy.

Phil Sketchley chief executive of NOAH said: “The video campaign was very successful, with over 25,000 people having watched them so far. Now we want to take the campaign further and find pets that have done something special in a way that really embodies the spirit of ‘the Pet Factor’.”

The winning pet and their owner will receive a full photo shoot worth over £1,000 with renowned animal photographer Sam Lunt. The final photographs will be presented to them in a beautiful bound book, to remember their special day.

To see the viral videos, click on http://www.youtube.com/petfactor and if you think you or one of your clients deserves to win, submit your 200 word entry at www.pethealthinfo.org.uk, with a photograph if you have one. The closing date is 28 February 2010.

20 October 2009

Notes for Editors

1. For further information contact Phil Sketchley or Alison Glennon at NOAH, tel. +44 (0)20 8367 3131, or visit the NOAH website.

2. The National Office of Animal Health was formed on 1 January 1986 to represent UK companies which research, develop, manufacture and market licensed animal health products. The association has 28 corporate members and 7 associate members. In 2008 the NOAH sales survey showed a total market of £449m, around 90% of the total UK market.