Could your pet win the pet factor?

Has your pet got a special story to tell? As part of its Pet Factor campaign, the National Office of Animal Health’s (NOAH) website Pet Health Information is looking for winning pets with amazing stories to be entered into a competition for a prize worth more than £1,000.

Pet Health Information www.pethealthinfo.org.uk is asking pet owners to go onto the website to explain why their four-legged friend has the Pet Factor in 200 words or less. Maybe you wouldn’t recognise your rescue dog from his neglected former self? Or your brave cat has recovered from being run over? Whatever makes your pet special, this is your chance to shout about it.

The Pet Factor campaign was launched with a viral video trilogy, focussing on Pet Factor auditions for a dog, cat, and hamster that reminded owners of the importance of basic pet care – worming, flea control, exercise and a healthy diet.

Phil Sketchley, chief executive of NOAH, said: “The video campaign was an amazing success, and even got its own following on Facebook. Now we want to take the campaign even further and have launched a competition to find pets that have done something special in a way that really embodies the spirit of the Pet Factor.”

The winning pet and their owner will have a full photo shoot worth over £1,000 with renowned animal photographer Sam Lunt. The final photographs will be presented to them in a beautiful bound book, to remember their special day.

If you missed the pet factor viral videos, click on http://www.youtube.com/petfactor and if you think your pet has what it takes to win the Pet Factor, submit your 200 word entry, with a photograph if possible, at www.pethealthinfo.org.uk, by 28 February 2010.

20 October 2009

Notes for Editors

1. For further information contact Phil Sketchley or Alison Glennon at NOAH, tel. +44 (0)20 8367 3131, or visit the NOAH website.

2. The National Office of Animal Health was formed on 1 January 1986 to represent UK companies which research, develop, manufacture and market licensed animal health products. The association has 28 corporate members and 7 associate members. In 2008 the NOAH sales survey showed a total market of £449m, around 90% of the total UK market.