Merial Animal Health found in breach of NOAH Code on
promotion
At its meeting on 14 May 2010, the NOAH Code of Practice
Committee, chaired by Mr Guy Tritton, heard one case.
Merial Animal Health was found to be in breach of one of
the two items under complaint. This related to the literature promoting
IVOMEC SUPER, in that incorrect data contained in the table on page 3 of the
brochure which maintained that Closamectin™ injection was effective against
flukes aged 9 weeks or older, when in fact, at the time the undated brochure
was distributed, Closamectin was effective against flukes aged 7 weeks or
older.
The Respondent did not seek to dispute the facts alleged
and had relied upon an out-of-date detailer. The Committee emphasised the
need for members to ensure, when giving comparative data in promotions, that
up-to-date data is used. The SPC of any authorised product can be viewed on
the VMD’s website.
Whilst the Committee in no way absolves the Respondent
for a breach of the Code, it commends Merial Animal Health for taking
corrective action within two days of notification by the Complainant.
NOAH encourages those interested in finding out more to
read the full details of the Committee’s rulings on the NOAH website at
www.noah.co.uk/code. The full report of this particular case will be
available shortly.
-ENDS-
29 June 2010
Notes for Editors
For further information contact Phil Sketchley or Alison Glennon at NOAH, tel. +44 (0)20 8367 3131,
or visit the NOAH website.
The National Office of Animal
Health was formed on 1 January 1986 to represent UK companies which
research, develop, manufacture and market licensed animal health
products. The association has 28 corporate members and 7 associate
members. In 2009 the NOAH sales survey showed a total market of £452m,
around 90% of the total UK market.
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Since 1974 the animal medicine industry has regulated
the contents and quality of advertisements, leaflets and promotional
activities under its Code of Practice for the Promotion of Animal
Medicines which is obligatory for all NOAH members and companies
participating in the NOAH Datasheet Compendium. The Code is administered
by a committee of 15, including an independent chairman, veterinary and
farming members as well as elected industry experts. This release
summarises the Code of Practice Committee meeting on 14 May 2010.
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