Novartis Animal Health found in breach of NOAH Code on promotion

At its meeting on 5 October 2012, the NOAH Code of Practice Committee, chaired by Mr Guy Tritton, heard one case. Novartis Animal Health was found to be in breach of the item under complaint.

This related to the phrase or strapline ‘Zolvix – the World’s most effective wormer’ in a promotion contained in the National Sheep Association’s event ‘Scotsheep 2012’ on 6 June 2012. The Committee unanimously took the view that the phrase constituted an all-embracing claim and a superlative which could not be substantiated. Accordingly, the Committee found the promotion in breach of Clause 5.2.

NOAH encourages those interested in finding out more to read the full details of the Committee’s rulings on the NOAH website at www.noah.co.uk/code. The full report of this particular case will be available shortly.

Ends

26 November 2012

Notes for Editors

1. For further information on NOAH contact Phil Sketchley or Alison Glennon at NOAH, tel. +44 (0)20 8367 3131, or visit the NOAH website.

2. The National Office of Animal Health represents the UK animal medicines industry: its aim is to promote the benefits of safe, effective, quality medicines for the health and welfare of all animals.

3. Since 1974 the animal medicine industry has regulated the contents and quality of advertisements, leaflets and promotional activities under its Code of Practice for the Promotion of Animal Medicines which is obligatory for all NOAH members and companies participating in the NOAH Datasheet Compendium. The Code is administered by a committee of 15, including an independent chairman, veterinary and farming members as well as elected industry experts. This release summarises the Code of Practice Committee meeting on 5 October 2012.