Novartis Animal Health found in breach of NOAH Code on
At its meeting on 5 October 2012, the NOAH Code of
Practice Committee, chaired by Mr Guy Tritton, heard one case. Novartis
Animal Health was found to be in breach of the item under complaint.
This related to the phrase or strapline ‘Zolvix – the
World’s most effective wormer’ in a promotion contained in the National
Sheep Association’s event ‘Scotsheep 2012’ on 6 June 2012. The Committee
unanimously took the view that the phrase constituted an all-embracing claim
and a superlative which could not be substantiated. Accordingly, the
Committee found the promotion in breach of Clause 5.2.
NOAH encourages those interested in finding out more to
read the full details of the Committee’s rulings on the NOAH website at
www.noah.co.uk/code. The full report of this particular case will be
26 November 2012
Notes for Editors
For further information on NOAH contact Phil Sketchley or Alison Glennon at NOAH, tel. +44 (0)20 8367 3131,
or visit the NOAH website.
The National Office of Animal
Health represents the UK animal medicines industry: its aim is to
promote the benefits of safe, effective, quality medicines for the
health and welfare of all animals.
Since 1974 the animal medicine industry has regulated
the contents and quality of advertisements, leaflets and promotional
activities under its Code of Practice for the Promotion of Animal
Medicines which is obligatory for all NOAH members and companies
participating in the NOAH Datasheet Compendium. The Code is administered
by a committee of 15, including an independent chairman, veterinary and
farming members as well as elected industry experts. This release
summarises the Code of Practice Committee meeting on 5 October 2012.