NOAH FILM MAKES INDUSTRY CALL TO REACH OUT TO CONSUMERS
In a film released this week, high profile delegates to
this year’s Food Chain Conference, organised by the National Office of
Animal Health (NOAH), have called on the industry to engage with consumers
about the important role animal medicines play in food production and animal
In a series of short interviews, delegates talk about the
need to reach out to consumers, and for the food chain industry to work
closely together in their communications.
Among the delegates interviewed are David Evans, Head of
Agriculture at Morrisons, Adam Quinney, Vice President of the NFU, Mike
Stones, Group Editor of the Food Manufacture Group, Catherine Paice, Editor
of Over The Counter and Business Consultant Rick Manlove.
NOAH’s fourth Food Chain Conference - Britain’s Food
Industry: working together to dispel the myths of livestock production - was
held at the Royal Society in London last month.
Delegates were told that a recent consumer survey
conducted by the IGD had found misconceptions about animal medicines in the
food chain were still widespread.
Phil Sketchley, Chief Executive of NOAH, said: “The
conference continues to illustrate the need to communicate to consumers the
important role that medicines play in food safety and animal health and
The film can be viewed at
8 April 2013
Notes for Editors
For further information on NOAH contact Phil Sketchley or Alison Glennon at NOAH, tel. +44 (0)20 8367 3131,
or visit the NOAH website.
The National Office of Animal
Health represents the UK animal medicines industry: its aim is to
promote the benefits of safe, effective, quality medicines for the
health and welfare of all animals.