Catherine Sayer elected as NOAH Chair for 2015

Catherine (Cat) Sayer has been elected as Chair of NOAH (National Office of Animal Health) for 2015, following this year’s AGM in London on 21 May.

Brought up on a hill farm in Wensleydale, Yorkshire and with broad experience across the key animal medicine market sectors of companion animal, equine and pigs, Cat is currently Director of Forum Animal Health. Keeping an active connection with farming, she still breeds pedigree Dalesbred sheep.

A member of the NOAH Board since 2011, Cat has been Vice-Chairman for the past two years.

At the NOAH Annual Dinner held in London on 21 May, Cat outlined NOAH’s achievements over the past year, one of much change, with the publication of the proposed Veterinary Medicines and Medicated Feed Regulations by the European Commission and their progression through the European consultation process.

“The last time any changes were implemented to the Veterinary Medicines Regulations was 9 years ago and as long as 25 years ago for the Medicated Feed Regulations. With such duration of legislation when implemented, it’s important this legislation will continue to support the potential for new medicines, as it will shape our industry for years to come, once in place,” she said.

She called on the NOAH membership and guests at the Dinner to become involved with NOAH’s activities: “Not only as members and industry stakeholders should we ask what NOAH can do for us but we should also recognise its continued achievements on our behalf, as well as asking how we can become involved either in or jointly with the Association at the centre of our dynamic and ever evolving sector, especially at such a time of critical review and change, likely to influence many years to come.

“It is clear from the achievements of the Association to date that industry would be the poorer without these benefits brought since its launch at the House of Commons in 1986 and next year we will be able to celebrate these more fully when NOAH reaches its milestone of 30 years,” she said.


22 May 2015

Notes for Editors

  1. For further information contact Alison Glennon at NOAH on 020 8367 3131, or by email or look at the NOAH website A copy of the full NOAH chair’s speech from the NOAH Dinner is available from the NOAH office.

  2. The National Office of Animal Health represents the UK animal medicines industry. Its aim is to promote the benefits of safe, effective, quality medicines for the health and welfare of all animals.

    The NOAH Officers for 2015-2016 are:

    Chairman Catherine Sayer, Forum
    Treasurer Ferenc Polz, Bayer
    Past Chairman David Ellerton, Virbac
    Vice chairman Mrs Mary Boughton, Dorwest Herbs
    Vice-chairman Gaynor Hillier, Elanco
    Vice-chairman Alan Doyle, Ceva Animal Health

  3. Catherine (Cat) Sayer is currently the Director of Forum Animal Health, responsible for this UK based European business. After graduating from Durham University she started her career in animal health as a Territory Manager with Pfizer in the North East of England. Subsequently holding positions with Merial and the then Schering-Plough before moving to Forum Animal Health, she has a broad experience gained from working across the main market sectors of companion animal, livestock, equine & swine. Whilst this has been mainly in commercial roles encompassing the UK & Europe in sales and marketing, she also has experience spanning production, R&D to technical & regulatory. Brought up on a hill farm in Yorkshire, she still breeds pedigree Dalesbred sheep.

    Cat’s first involvement with NOAH was when she took the original AMTRA manufacturer’s qualification as a Territory Manager in 1999. More recently she has been a member of the Board since 2011 and a Vice-Chair for the past two years.

    Forum Animal Health is a division of Forum Products Ltd, the UK subsidiary of the Barentz Group. Barentz is a leading provider of ingredients for the pharmaceutical, personal care, food & nutrition and animal nutrition industries, headquartered in The Netherlands.