Details of breach of NOAH Code on promotion by MSD Animal Health now available

At its meeting in June 2015, the NOAH Code of Practice Committee heard one case where MSD Animal Health was found to be in breach of 6 of the 8 items under complaint; 3 by concession of the Respondent and 3 by adjudication by the Committee.

This case related to MSD Animal Health’s information, supplied to veterinary practices in February 2015, concerning a leptospirosis outbreak and MSD Animal Health’s Nobivac L4 product. A second communication which was stated to be a correction of the first was held to be promotional and also in breach of the Code.

Additionally the Committee referred the case to the NOAH Board of Management for their consideration. The Board discussed the case at their recent Board meeting and the case is now closed.

Further details of the Committee’s ruling are now available on the NOAH website.

13 July 2015

Notes for Editors

1. For further information on NOAH contact Dawn Howard at NOAH, tel. +44 (0)20 8367 3131, or visit the code section of the NOAH website.

2. The National Office of Animal Health represents the UK animal medicines industry. Its aim is to promote the benefits of safe, effective, quality medicines for the health and welfare of all animals.

Since 1974 the animal medicine industry has regulated the contents and quality of advertisements, leaflets and promotional activities under its Code of Practice for the Promotion of Animal Medicines which is obligatory for all NOAH members and companies participating in the NOAH Datasheet Compendium. The Code is administered by a committee of 15, including an independent chairman, veterinary and farming members as well as elected industry experts. This release summarises the Code of Practice Committee meeting on 12 June 2015.