Free healthcare wall-planner: NOAH partners with PDSA, Cats Protection and RWAF for latest phase of ‘I Heart My Pet’ campaign

I heart my pet seasonal healthcare wallplanner

NOAH has partnered with the PDSA (People’s Dispensary for Sick Animals), Cats Protection and RWAF (Rabbit Welfare Association & Fund) for the latest phase of its ‘I Heart My Pet’ Campaign. The organisations have joined forces to bring vital pet healthcare messages to an even wider audience through a seasonal healthcare planner.

The wall-planner  can be downloaded free of charge from NOAH’s Pet Health Info website and a limited number are available from NOAH free of charge on a first-come, first-served basis as a colourful print poster suitable for practice walls – or for clients to have at home.

Featuring pet photos from NOAH’s ‘Happy healthy pets’ project gallery, the planner contains independent seasonal expert tips and advice for pets: from exercise, diet and healthcare to keeping them safe and comfortable in different weather conditions.

Over the coming months, the campaign will continue to roll out tips and expert advice from NOAH and partners, tailored web content, as well as press and social media activity.

The ‘I Heart My Pet’ campaign is now in its third year, and has already reached millions of UK pet owners, directing them to independent, expert advice on taking care of their pets, through a fun, participative campaign with a serious healthcare message at its heart. In the past twelve months, the campaign has included the launch of the Happy, Healthy Pets Project – an interactive online gallery, designed to build the biggest picture of the UK’s happy, healthy pets. With around 2,000 pet images already uploaded to the gallery, the campaign continues to capture the imagination of owners of all types of pets.

NOAH Chief Executive, Dawn Howard said: “We are thrilled that these three great animal welfare charities have joined forces with NOAH to help extend the reach of our collective networks on this project, with the ultimate objective of improving the health of the UK’s pets.

“PDSA’s sterling work through its PAW Report, highlighting areas where we need to focus to improve pet welfare made them an obvious choice and we are delighted to be working with them on this. Cats Protection helps thousands of cats every year and provides invaluable information on cat care. We hope that by working together we’ll be able to assist them in helping many more.

RWAF’s work on educating owners about the responsibility involved in taking on rabbits as pets, through campaigns such as Rabbit Awareness Week, is of vital importance and we look forward to working closely with them to spread the word even further.”

Celebrating its 30th anniversary this year, NOAH represents the UK animal medicines industry. Its aim is to promote the benefits of safe, effective, quality medicines for the health and welfare of all animals.

PDSA vet, Vicki Larkham-Jones said: “We’re delighted to be part of the seasonal pet care calendar which we hope will give plenty of pet owners sound advice on how to best care for their animals all year round.”

Dr Maggie Roberts, Director of Veterinary Services, Cats Protection added: “Part of our vision is to create a world where every cat is treated with kindness and where pet owners have a really good understanding of their cat’s needs,  so to be involved in this campaign is perfect for us.”

Rae Todd, CEO, RWAF said: “We’re always looking for ways to reach rabbit owners to give them the support needed to give their rabbits the best lives possible. NOAH has given us a great platform to do just this and we hope that the advice in the calendar helps many who read it.”


Notes for Editors

  1. For further information or an interview, please contact Jenny Townsend, or (0)20 8370 3680.

    About NOAH:

    NOAH’s Pet Health Information (PHI) website gives easy access, immediate, independent advice and was written by veterinary experts. It carries no advertisements and makes no mention of product brands, aims to give sound advice but also promotes the value of expert advice – it encourages owners to go and talk to an expert such as their veterinary surgeon or a pet care specialist.

    NOAH represents the UK animal medicines industry: its aim is to promote the benefits of safe, effective, quality medicines for the health and welfare of all animals. See more at  NOAH is a trustee of National Pet Month, an educational charity. More details on