Latest (27th) edition of the NOAH Code of Practice now available

The latest edition of the NOAH Code of Practice for the Promotion of Animal Medicines has now been published. Regularly updated to ensure it stays relevant and effective to meet the ever-evolving communication climate, the 27th edition is effective from 1 December.

The changes include a revised Guidance Note on advertising POM medicines, giving guidance on how to ensure the important communication channel that promotion brings is used responsibly.

Dawn Howard, NOAH Chief Executive says:  “NOAH believes in the benefit of advertising POMs to prescribers and professional keepers of animals, as specified in the Veterinary Medicines regulations, but we believe that this needs great care and responsibility in the preparation of advertisements and promotions, to support the responsible use of these products.”

In addition, there is a new Guidance Note to help companies involved with international conferences and the process for reviewing and making changes to the Code has been formalised.

Every NOAH member, as well as non-member participants in the NOAH Compendium, signs up to the NOAH Code, which goes above and beyond any regulatory requirements. This can give prescribers and users of animal medicines confidence in the promotions they may receivefrom NOAH members,” added Dawn Howard.

Notes for Editors

  1. For further information on NOAH contact Dawn Howard at NOAH, tel. +44 (0)20 8367 3131, or visit the code section of the NOAH website.

  2. NOAH represents the UK animal medicines industry. Its aim is to promote the benefits of safe, effective, quality medicines for the health and welfare of all animals.

  3. Since 1974 the animal medicine industry has regulated the contents and quality of advertisements, leaflets and promotional activities under its Code of Practice for the Promotion of Animal Medicines which is obligatory for all NOAH members and companies participating in the NOAH Datasheet Compendium. The Code is administered by a committee of 15, including an independent chairman, veterinary and farming members as well as elected industry experts.