Latest (29th) edition of the NOAH Code of Practice now available

The latest edition of the NOAH Code of Practice for the Promotion of Animal Medicines has now been published. Regularly updated to ensure it stays relevant and effective to meet the ever-evolving communication climate, the 29th edition, available on the NOAH website, is effective from 1 December.

The NOAH Code is designed to ensure that prescribers and users of animal medicines have confidence in promotional information from animal medicines companies. All advertising is subject to the rules of the Advertising Standards Authority and the Veterinary Medicines Regulations  but, as with human pharmaceuticals, the Code requires animal medicines promotions by NOAH member companies (and those non-member companies participating in the NOAH Compendium) to be even more tightly controlled, committing to higher voluntary standards by signing up to NOAH’s Code.

Dawn Howard, NOAH Chief Executive says: “NOAH is proud of the self-regulation of standards for promotional activity that the Code brings. The Code is not a substitute for the law but is in addition to it – it is a higher standard than is legally required. This means prescribers and users of animal medicines can have trust and confidence in promotions by NOAH members, through their adherence to the principles and spirit of the Code”.

Notes for Editors

  1. NOAH represents the UK animal health industry. Its aim is to promote the benefits of safe, effective, quality products and services for the health and welfare of all animals. For further information, please visit: noah.co.uk

  2. For more information on the NOAH Code of Practice for the Promotion of Animal Medicines see https://www.noah.co.uk/focus-areas/promotion-of-animal-medicines/

  3. The Code Committee oversees the NOAH Code on the Promotion of Animal Medicines. It is chaired by an independent barrister, with complaints being submitted for the Committee’s consideration when a clause of the Code may have been breached. The Committee itself, comprising some 15 people, includes NOAH-member company vets and professionals, as well as independent vets, farmers and a representative of the companion animal sector.