Promotion of animal medicines

Code of Practice for the Promotion of Animal Medicines

As with any industry, marketing animal health products is a key factor in spreading information about their use, as well as promoting sales. All advertising is subject to the rules of the Advertising Standards Authority, but as with human pharmaceuticals animal medicines promotions are regulated. There are special requirements in the Veterinary Medicines Regulations, and an additional industry Code of Practice which is obligatory on all NOAH members and has also been endorsed by several non-member companies.

The Code of Practice was established as a form of self-regulation by the animal health industry in matters relating to product promotion. The Code of Practice Committee is actually older than NOAH itself, dating back to 1974 when NOAH was the Animal Health Register of Association of the British Pharmaceutical Industry and the code was called the Veterinary Code of Practice.

Code 28 cover

The Code of Practice Booklet (28th edition), in force from 1 December 2017, incorporates:

  • Preface
  • Provisions of the Code – Introduction
  • Clauses and Definitions
  • Guidance Notes
  • Rules of Procedure for the Code of Practice Committee
  • Plain Guide to the Code of Practice and Handling Complaints

Any approved changes between the 27th and 28th edition of the Code have been indicated by a vertical line in the right hand margin.


Summary of cases

Press Releases

See Also