Move over darling: UK owners love their pets more than their partners says new survey

A new survey of more than 1,000 pet owners, carried out for animal health sector organisation NOAH has revealed that 40% of pet owners confess to loving their pet more than their partner.

What’s more, almost half (47%) told the organisation that they would be more upset not to see their pet for two weeks compared with their partner and when it comes to a cuddle on the sofa, nearly 4 in 10 pet owners admitted they would rather snuggle with their pet than their partner.

The findings also reveal a competitive streak between owners, with a third telling NOAH that they feel that they compete with their partner for their pet’s affection.

The survey was carried out as part of NOAH’s ‘I Heart My Pet’ campaign which is now in its third year and which aims to encourage owners to seek expert advice on keeping their pets happy and healthy all year round via the website and by working with vets and pet experts.

Other findings include:

  • Almost a third of owners (30%) trust other pet owners more than non-pet owners
  • 29% of owners think their pet is a good judge of character
  • More than 1 in 10 owners would choose someone with a pet for a job over someone without if they were recruiting for a role

NOAH Chief Executive, Dawn Howard, comments:

“While these are light-hearted findings that many owners can laugh about and relate to, there’s a serious message at the heart of our research and that is that as a nation we care deeply about our pets and they’re a huge priority for us. It’s heartening to see that we care so much and we’d encourage owners to make the most of these fantastic relationships with their pets by making sure that their healthcare needs are met at all times. This means seeking expert, independent advice from veterinary and pet professionals to make sure that not only are they treated quickly and effectively when they’re sick, but also that they are having regular check-ups and preventative treatments to stop them becoming sick in the first place.”

For more advice and information on keeping your pet happy and healthy all year round, visit:, and download our seasonal healthcare planner.

Notes for Editors

  1. Survey of 1,150 UK pet owners conducted by Censuswide, 31.08.16 – 01.09.16