National Office of Animal Health searches for Britain’s brightest-eyed pets

If you have a pet with beautiful eyes, the National Office of Animal Health (NOAH) has the perfect competition for you. As part of its mission to celebrate happy, healthy pets, NOAH is looking for the brightest, most expressive pet eyes in the UK. Owners are being asked to submit their photos on the Happy, Healthy Pets Gallery on www.pethealthinfo.org.uk, to be in with a chance of winning a £250 gift voucher for pet goodies. The photos will be displayed on the gallery to help NOAH build the UK’s biggest picture of pet health.

“The Eyes Have It” competition is part of NOAH’s ongoing ‘I heart my pet’ campaign, to promote pet health and wellbeing, with an overall goal of encouraging UK pet owners to seek expert, independent advice on pet healthcare.

The Happy, Healthy Pets Gallery is quickly becoming the UK’s largest ever picture of pet health, made up of photographs submitted by pet owners who love to show off their furry, feathery, finned and scaly extensions of their family.

NOAH Chief Executive, Dawn Howard comments:

“Eyes are a good indicator of the overall health and happiness of pets and we want to use this competition, and the wider ‘I heart my pet’ campaign, to highlight this. As a nation, we are taking more than 3 billion snaps of our pets every year* and we want to invite owners across the length and breadth of the country to share fantastic images of their bright-eyed pets to help emphasise the importance of keeping our pets happy and seeking expert, independent advice on pet care at all times.”

For more information or to submit photos to the gallery, simply visit www.pethealthinfo.org.uk. Entries uploaded before Tuesday 26th May, 2015 will be eligible to win a £250 gift voucher for pet supplies and goodies — (terms and conditions apply). Winners will be announced on Tuesday, 9th June, 2015.

* Pet-owning household figure drawn from the Pet Food Manufacturer’s Association data compiled in 2013. www.pfma.org.uk/pet-population/ and used in conjunction with research carried out on behalf of NOAH by Censuswide among 2,000 pet owners 16+ living in the UK, between 20th February and 25th February 2015.

5 May 2015

Notes for Editors

  1. For further information or an interview, please contact Jennifer Painter on jennifer.painter@loudgroup.com or 07880 092 134

  2. About NOAH: NOAH’s Pet Health Information (PHI) www.pethealthinfo.org.uk website gives easy access, immediate, independent advice and was written by veterinary experts. It carries no advertisements and makes no mention of product brands, aims to give sound advice but also promotes the value of expert advice — it encourages owners to go and talk to an expert such as their veterinary surgeon or a pet care specialist.

  3. NOAH represents the UK animal medicines industry: its aim is to promote the benefits of safe, effective, quality medicines for the health and welfare of all animals. NOAH is a trustee of National Pet Month, an educational charity. More details on www.nationalpetmonth.org.uk.