Zoetis UK Limited found in breach of NOAH Code on promotion

The NOAH Code of Practice Committee, chaired by Mr Guy Tritton, met on 5 October 2018.

Zoetis UK Limited was found to be in breach of 2 of the 3 items under complaint. The Committee held:-

  • The strapline “Switch and Grow” on both Cat and Dog leaflets were in breach of Clauses 4.3(i), (iii) and 4.4 (iii) by reason of its context being; the reference to Stronghold® Plus/ Simparica® and “What is Your Active ClientsCurrent Flea and Tick Compliance Rate” together with the comparison table between Stronghold®/ Simparica® and Bravecto® on its reverse.
  • The reference in the comparison table on the reverse of the leaflets relating to both Cat and Dog, referring to Bravecto® being licensed for 12 weeks, implying there would be a gap in protection if Bravecto® was only used every 3 months was unfair, contrary to Clause 4.3(i).

Further details of the Committee’s rulings will be made available shortly and will be posted on the NOAH website.

Notes for Editors

  1. For further information on NOAH contact Dawn Howard at NOAH, tel. +44 (0)20 8367 3131, or visit the code section of the NOAH website.

  2. NOAH represents the UK animal health industry. Its aim is to promote the benefits of safe, effective, quality products and services for the health and welfare of all animals.

  3. Since 1974 the animal medicine industry has regulated the contents and quality of advertisements, leaflets and promotional activities under its Code of Practice for the Promotion of Animal Medicines which is obligatory for all NOAH members and companies participating in the NOAH Datasheet Compendium. The Code is administered by a committee of 15, including an independent chairman, veterinary and farming members as well as elected industry experts. This release summarises the Code of Practice Committee meeting on 5 October 2018.