Back to Topics
Journey of a Veterinary Medicine
NOAH’s Journey of a Medicine campaign shines a light on the rigorous process by which veterinary medicines reach animals in the UK. From initial research and development, through stringent safety and efficacy trials, to regulatory approval and ongoing monitoring, the journey of each product is a story of innovation and dedication and the management of complex logistical supply chains.
The campaign also highlights the immense value that veterinary medicines bring, not only safeguarding animal health and welfare, but also in supporting wider public health, food safety and the economic vitality of the animal health sector. By illustrating each stage, the campaign showcases the complexity of the entire supply chain behind veterinary medicines, emphasising the interconnected efforts required to bring safe and effective products to animals across the UK.
To see our campaign video, please visit Value of Medicines | NOAH (National Office of Animal Health).
