Blueprint for animal health


NOAH’s three-step blueprint encourages responsible animal health and welfare across the UK. The campaign forms part of NOAH’s ongoing work to show what animal health looks like through a variety of lenses, experts and stories.

The blueprint recognises that keeping animals healthy is our collective responsibility and aims to encourage the animal medicines industry, veterinary surgeons, farmers and pet owners to work together closely in order to:

  • STOP disease getting into the animal
  • EQUIP animals to fight disease if they do encounter it
  • TREAT animals appropriately when sickness is unavoidable

These three steps encompass the full spectrum of animal health, from reducing the risk of exposure to infectious diseases, taking preventative healthcare measures and prescribing appropriate treatments, including antibiotics, in case of illness.

Over the coming months, the campaign will see NOAH targeting distinct audiences, from farmers and vets to Government and industry stakeholders through to pet owners, with a series of educational materials designed to help them understand the unique role they have to play when it comes to overall animal health and welfare.

Download our infographic here.