Ceva Animal Health found in breach of NOAH Code on promotion

The NOAH Code of Practice Committee, chaired by Mr Guy Tritton, met on 9 June 2017.

Ceva Animal Health was found to be in breach of 1 out of the 4 items under complaint.

The Committee held that the PRID® Delta Brochure PR152-L246-0615-1K and its use by the Respondent at the British Cattle Veterinary Association (BCVA) Congress in October 2016 was promoting an off-label use, which was thereby inconsistent with the product’s SPC and as such a breach of Code of Practice Clause 4.4 (iv).

Further details of the Committee’s rulings will be made available shortly and will be posted on the NOAH website.

Notes for Editors

  1. For further information on NOAH contact Dawn Howard at NOAH, tel. +44 (0)20 8367 3131, or visit the code section of the NOAH website.

  2. NOAH represents the UK animal medicines industry. Its aim is to promote the benefits of safe, effective, quality medicines for the health and welfare of all animals.

  3. Since 1974 the animal medicine industry has regulated the contents and quality of advertisements, leaflets and promotional activities under its Code of Practice for the Promotion of Animal Medicines which is obligatory for all NOAH members and companies participating in the NOAH Datasheet Compendium. The Code is administered by a committee of 15, including an independent chairman, veterinary and farming members as well as elected industry experts. This release summarises the Code of Practice Committee meeting on 9 June 2017.