Merial Animal Health found in breach of NOAH Code on Promotion

The NOAH Code of Practice Committee, chaired by Mr Guy Tritton, met on 12 August 2016.

Merial Animal Health was found to be in breach of 2 out of the 4 items under complaint. This related to the promotion of NexGard Spectra® to the veterinary profession by both account managers and technical teams via telephone conversations and webinars from February 2016 onwards.

A more detailed Press Release will follow shortly and the full details of the Committee’s rulings will be placed on the NOAH website in due course.

Notes for Editors

  1. For further information on NOAH contact Dawn Howard at NOAH, tel. +44 (0)20 8367 3131, or visit the code section of the NOAH website.

  2. The National Office of Animal Health represents the UK animal medicines industry. Its aim is to promote the benefits of safe, effective, quality medicines for the health and welfare of all animals.

  3. Since 1974 the animal medicine industry has regulated the contents and quality of advertisements, leaflets and promotional activities under its Code of Practice for the Promotion of Animal Medicines which is obligatory for all NOAH members and companies participating in the NOAH Datasheet Compendium. The Code is administered by a committee of 15, including an independent chairman, veterinary and farming members as well as elected industry experts. This release summarises the Code of Practice Committee meeting on 12 August 2016.