Responsible use of animal medicines

One of NOAH’s key roles is in supporting the responsible use of animal medicines, and on this page we provide links to useful information for producers, prescribers and users of animal medicines.

Responsible promotion of animal medicines is the first link in the chain towards responsible use. The NOAH Code of Practice for the Promotion of Animal Medicines outlines how animal medicines companies that produce medicines are required to promote their products in a responsible manner for the benefit of their customers and the health and welfare of animals.

The Code also requires that promotions of prescription only medicines to people other than prescribers should also contain a reminder to consult their veterinary surgeon. Advertising text should always state clearly the name of the company and the brand being promoted, and promotion must not be designed to disguise its real purpose.

The next link in the chain are the prescribers of animal medicines so we have provided a list of links for them, with information from the NOAH Compendium, RUMA, the VMD, the BVA , SCOPS, COWS and AMTRA covering the responsible prescription of antimicrobials, vaccines and antiparasitics, and, for vets, the correct use of the cascade.

The final link in the chain is the end user, the farmers and pet owners who have responsibility for the animals in their care. For this group we have also provided a comprehensive list of links to organisations that can help provide further information.

Appropriate medicine promotion, prescription and use will, on occasion, change and develop. NOAH will keep the information provided on this page up to date and continually under review. (We cannot, however, take responsibility for updates to the websites of partner organisations.)

Be an Antibiotic Guardian

To slow resistance we need to cut the unnecessary use of antibiotics. People, including the veterinary profession, farmers and pet owners, are specifically invited to sign the pledge to become Antibiotic Guardians.

antibioticguardian_logo, produced by RUMA, explains the facts about antibiotic resistance as well as consolidating scientific data and the details of the steps being taken to tackle the challenge of resistant bacteria in livestock into one place


NOAH, along with Kennel Club Charitable Trust, has supported a video produced by The Bella Moss Foundation – #BeatTheBugs


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Cows Farmer Leaflet

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Useful links for prescribers and users of animal medicines


The Veterinary Medicines Directorate (VMD)

The Veterinary Medicines Directorate (VMD) is an Executive Agency of the Department for Environment, Food and Rural Affairs (Defra) seeking to protect public health, animal health, the environment and promoting animal welfare by assuring the safety, quality and efficacy of veterinary medicines in the United Kingdom.



A unique initiative involving organisations representing every stage of the “farm to fork” process, RUMA (The Responsible Use of Medicines in Agriculture) Alliance aims to promote a co-ordinated and integrated approach to best practice in the use of medicines



The BVA is the national representative body for the veterinary profession in the UK.



SCOPS is an industry led group that represents the interests of the sheep industry. It recognises that, left unchecked, anthelmintic resistance is one of the biggest challenges to the future health and profitability of the UK sheep industry. NOAH is amongst the representative organisations.


Control of Cattle Parasites Sustainably

(COWS) is an industry stakeholder group which aims to promote best practice in the control of cattle parasites. NOAH is amongst the representative organisations.


BSAVA (British Small Animal Veterinary Association)

The British Small Animal Veterinary Association (BSAVA) exists to promote excellence in small animal practice through education and science.


HSE (Health and Safety Executive)

The HSE is the national independent watchdog for work-related health, safety and illness.

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