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MSD Animal Health found in breach of NOAH Code on promotion

The NOAH Code of Practice Committee, chaired by Mr Guy Tritton, met on 24 August 2018.

MSD Animal Health was found to be in breach of 1 of the 2 items under complaint.

The Committee held that both the original and amended versions of the Bovilis BVD promotional leaflet and advertisements with the tag-line “P.I. or not P.I.? That is the question!” were in breach of Clauses 4.3(i), (ii), (iii) and 4.6 of the Code of Practice.

Further details of the Committee’s rulings will be made available shortly and will be posted on the NOAH website.

Notes for Editors

  1. For further information on NOAH contact Dawn Howard at NOAH, tel. +44 (0)20 8367 3131, or visit the code section of the NOAH website

  2. NOAH represents the UK animal health industry. Its aim is to promote the benefits of safe, effective, quality products and services for the health and welfare of all animals.

  3. Since 1974 the animal medicine industry has regulated the contents and quality of advertisements, leaflets and promotional activities under its Code of Practice for the Promotion of Animal Medicines which is obligatory for all NOAH members and companies participating in the NOAH Datasheet Compendium. The Code is administered by a committee of 15, including an independent chairman, veterinary and farming members as well as elected industry experts. This release summarises the Code of Practice Committee meeting on 24 August 2018.

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